Tile Week: high-tech and a nod to craftsmanship

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An opportunity to meet in Sassuolo in the large spaces of the Marazzi showroom and Design Lab. Showcasing the main new products focusing on technological implementation and craftsmanship with a return to terracotta and handmade quality

Marazzi once again chooses to present trends and new products at its home, enhanced by the ample space of the over 2,000 sq m showroom in Sassuolo and by the installations, which showcase the many applications of ceramics in project environments and the extraordinary and unexpected range of ways in which ceramic can be applied. The customers and industry professionals who filled the company premises from 25 to 29 September had an opportunity to discover Marazzi’s products, while attending talks and networking. Keywords: technological implementation, craftsmanship and, inevitably, sustainability, to which a talk was dedicated.

Trends on show at the Design Lab

The large vaulted hall houses the new product innovations set up in large wall coverings and horizontal displays to illustrate their tactility, variety of patterns and different light effects on the surface. The exhibition opens with the new Slow collection inspired by traditional terracotta, which simulates hand-beaten earthenware, deliberately irregular and marked by small imperfections. An effect calibrated with fine details and achieved using Premium Technology 3D Ink, which perfectly matches the digital print with the surface structure. Available decors include Rafia, which resembles a smoothly textured carpet, and Tapis, which is more structured.

The marble effect range is extended with the Fabula collection in sizes 100×100 cm, 60×120 cm, 33×100 cm and 60×60 cm. A selection of decors in soft colours ranging from white to light beige, evoking surfaces ranging from the famous Statuario marble to Calacatta and travertine. The veining is shaded and tone-on-tone, accentuated by the tactile appeal of the surface rendered by 3D Ink technology.

The stone effect is best expressed by Mystone Berici, inspired by limestone from Vicenza that includes shells, microfossils and debris in the texture.

Marazzi Crogiolo enhances the idea of handmade quality

Research into industrial craftsmanship continues, rediscovering the beauty of authentic, coloured and decorated ceramics in collections with a handmade look. The Crogiolo range is enriched by the ArtCraft collection, inspired by the tactile appeal of traditional terracotta, which marks a return to a handmade look, reinterpreting mottled effects along the edges, the irregularity of the pad that spreads the material and the knife cut in the joints. The texture is sandy and the effect varies according to the different sizes, which also include the hexagon.

The Luz collection is an ode to solid colour, so vibrant that it makes spaces vibrate. Super-glossy enamels in ten colours, also enhanced by the semi-shaped edges of the long sides and the new narrower 5.3×30 cm rectangular size.

Frammento: a union between the past and AI

The first collection in the history of industrial ceramics, Frammento reinterprets Venetian Seminato tiles through the use of artificial intelligence that generates uncommon and imperceptibly unusual colours and finishes compared to the original traditional product. This product’s patterning was developed using the patented DDGAN technology, which analyses the inspiration material, interprets its distinctive characteristics and employs artificial intelligence to generate completely new, totally reworked images that are still in keeping with traditional Seminato. Three sizes are available: 120×120 cm, 60×120 cm and 60×60 cm.